All About
the Sweet Roll
Sweet Roll - Order of Events
7:15-7:55am
Registration for Solid Rock Sweet Roll Riders OPENS!
Immanuel Church, 325 104th Ave, Holland, MI 49423
8:00am
And we’re off! The front of the pack is channeling legends like Eddy Merckx, Jens Voigt, Bernard Hinault, and Mark Cavendish. Meanwhile, our recreational riders are bringing up the rear, perfecting their donut-eating technique one sweet bite at a time.
11:00am
Lunch is ready for all riders. Lunch provided by Better Country BBQ. Yummy!
12:20am
We’re raffling off door prizes faster than you can say “glazed and confused.” Stick around—you might just roll away a winner!
12:50pm
And the Sweet Roll Champs Are...
Drumroll, please! We’ll be crowning our Sweet Roll Winners - Fastest Time* in the following categories:
Pedal-powered (Normal)
First & Second Place- Men’s Division
First & Second Place- Women’s Division
Electric-assisted
First & Second Place
Official Timing Rule:
The Fastest Time will be calculated by subtracting the official donut-eating time from each rider’s finish time.
Welcome to the Sweet Roll FAQs
This ride is going to be epic. How could it not be? We’re talking mounds of donuts, miles of biking with friends, sweet prizes, and more sugar-fueled fun than your average Saturday morning watching cartoons.
But we know what you’re thinking… “How many donuts are too many donuts?” “What if it rains, will the donuts be safe?”
Don’t worry—we’ve got answers to the questions rolling around in your head. Check out the FAQs and get ready to ride, roll, and maybe even glaze the competition. (See what we did there? Ha!)
Let’s do this!
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Yes! For safety, helmets are required for all riders, no matter how fast, slow, young, or seasoned you are.
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We ride rain or shine! A little water won’t stop the Sweet Roll. In case of severe weather, we may delay or modify the start time for safety.
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All registrations are non-refundable. If you can’t ride, your fee will be considered a donation to support Solid Rock Ministries—thank you!
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Absolutely! This is a family-friendly event, and we welcome riders of all ages. Children (under the age of 18) should be accompanied by an adult, and yes, helmets for them too!
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Yep! We’ve got two ride lengths so you can choose your adventure—whether you're a casual cruiser (13 miles- 1 donut stop) or a pedal-powered pro (38 miles- 2 donut stops).
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Of course! E-bike riders are welcome. We even have a special category just for you!
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The Sweet Roll supports Solid Rock Ministries, this nonprofit provides free labor and low-cost home repairs that empower individuals with hope and dignity.
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Awards will be given for:
Fastest Time* in the following categories:Pedal-powered (Normal)
First & Second Place- Men’s Division
First & Second Place- Women’s DivisionElectric-assisted
First & Second Place(*Official Timing Rule:
The Fastest Time will be calculated by subtracting the official donut-eating time from each rider’s finish time.)Most Donuts Eaten Overall
(We can’t wait to see who wins this one!)
Sweet Roll Math
Sweet Roll Math
1 Donut = 5 minutes deducted from your final time
2 Donuts = 10 minutes deducted from your final time
4 Donuts = 20 minutes deducted from your final time
Sweet Roll Route & Directions
The Sweet Roll Route offers two ride options, both showcasing the best of West Michigan in the summer! Whether you choose the shorter or longer route, you’ll roll through scenic countryside and cruise just shy of the beautiful lakeshore. It's the perfect blend of fresh air, rolling hills, and sweet views—with donut stops along the way, of course.
Start & End:
Immanuel Church
325 104th Ave, Holland, MI 49423